Brand strategy analysis should embody each buyer touchpoint within the business, and past, acting as a framework through which the company’s values are transmitted. In their rush to embrace branding strategy, many B2B companies have over-compensated and developed huge numbers of sub-brands for each aspect of their product vary. This sort of approach can be efficient in client markets, where diversified firms such as Unilever recognize the want to construct relationships with segments and sub-segments of numerous goal audiences.
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